15 March 2019
MICE Forum

MICE Forum 2008 statistics

The 4th Moscow International MICE Forum, Russia's most professional MICE Event.
18 March 2008 Moscow, Russia.

Event name:Moscow International MICE Forum
Description:Russia's most professionally organised MICE event
Date:18 March 2008
Venue:Tishinka exhibition centre, Central Moscow
Organiser:aiGroup, Russia

Participants:
81 participating companies from 38 countries including:- Belgium, Bulgaria, Costa Rica, Croatia, Cyprus, Czech Republic, Denmark, Egypt, France, Finland, Germany, Greece, Holland, Hong Kong, Hungary, India, Italy, Jamaica, Jordan, Latvia, Lithuania, Malta, Mauritius, Mexico, Morocco, Portugal, Romania, Russia, Spain, Slovakia, Thailand, Tunisia, Turkey, Ukraine, United Arab Emirates, United Kingdom, USA and Vietnam.

Exhibition area:

The MICE Forum covered a total floor space of 1,500 sq meters

Visitors:
This highly concentrated 1-day event attracted 792 registered professional visitors including a increased number of Russian MICE specialists. The percentages of the visitor breakdowns are as follows:

MICE Specialists72%The percentages of the visitors
MICE Professionals10%
International Visitors4%
Corporate Buyers7%
Trade Visitors4%
Media3%

The Moscow International MICE Forum is firmly established as the leading MICE event in the Russia and the CIS with Russian speaking professional visitors from:- Russia 69%, Armenia 3%, Azerbaijan 4%, Belarus2%, Kazakhstan 7%, Moldova 1%, Ukraine 11%, Uzbekistan 3%

International MICE visitors came from: 38 countries

The Russian MICE sector continues to show substantial growth and is becoming more structured. A majority of the business is now controlled by the MICE departments of the large Tour Operators. However an increasing number of specialised Incentive and Events agencies are emerging using Western style promotions and attitudes. Small Russian agents still remain responsible for a significant percentage of the total business due to their on-going relationships with long standing clients

Pre-scheduled appointments:

At total of 680 pre-scheduled appointments were made.
Each participant had on average 10 pre-scheduled meetings

Visitors classified by level of responsibilities:
Final decision20%Level of responsibilities
Recommend final decision24%
Research24%
Plan / Organise32%

Types of Events Organised
Conference / Meeting20%Types of Events Organised
International Conventions9%
Incentive Travel16%
Business Travel19%
Exhibitions9%
Corporate Hospitality19%
Product Launch5%
Sports3%

Job Title Breakdown
CEO / Managing Director / Owner33%Job Title Breakdown
Senior Executive29%
Event Manager / Organiser19%
Manager17%
Other2%

Number of events organised per year:
1-1039%Number of events organised per year
10-5032%
50+29%

Average attendance at events:
01-2022%Average attendance at events
20-5020%
50-10025%
100-25015%
250-5008%
500+10%

Annual Budget for Meetings & Incentives
Up to €.50,00024%Annual Budget for Meetings & Incentives
€.50,000 to €.100,00021%
€.100,000 to €.250,00021%
€.250,000 to €.500,00016%
€.500,000 to €.1,000,0008%
€.1,000,000+10%

Geographical destinations for International MICE events:
Eastern Europe/CIS13%
Western Europe15%
Mediterranean13%
United Kingdom9%
Middle East7%
Africa7%
USA/Canada7%
Central/South America5%
Caribbean6%
Asia12%
Pacific6%