15 March 2019
MICE Forum

MICE Forum 2009 statistics

The 5th Moscow International MICE Forum, Russia's most professional MICE Event.
17 March 2009 Moscow, Russia

Event name:Moscow International MICE Forum
Description:Russia's most professionally organised MICE event
Date:17 March 2009
Venue:Tishinka exhibition centre, Central Moscow
Organiser:aiGroup, Russia

Participants:
103 participating companies from 49 countries including:- Austria, Bulgaria, UK, Hungary, Venezuela, Germany, Hong Kong, Greece, Denmark, Israel, Indonesia, Jordan, Italy, Kazakhstan, Cambodia, Canada, The Caribbean islands, China, Costa Rica, Latvia, Lebanon, Lithuania, Mauritius, Макау, Morocco, Mexico, Norway, UAE, Oman, Portugal, Russia, Romania, Syria, Slovenia, USA, Thailand, Turkey, Ukraine, Finland, France, Croatia, Montenegro, Czechia, Switzerland, Sri Lanka, Ecuador, Estonia and Japan.

Exhibition area:
The MICE Forum covered a total floor space of 1,500 sq meters

Visitors:
This highly concentrated 1-day event attracted 1013 registered professional visitors including a increased number of Russian MICE specialists. The percentages of the visitor breakdowns are as follows:

MICE Specialists64%The percentages of the visitors
MICE Professionals15%
International Visitors6%
Corporate Buyers11%
Trade Visitors2%
Media2%

The Moscow International MICE Forum is firmly established as the leading MICE event in the Russia and the CIS with Russian speaking professional visitors from:- Russia 75%, Ukraine 15%, Uzbekistan 3%, Kazakhstan 3%, Belarus 1%, Moldova 1%, Latvia 1%, Tajikistan 1%.

International MICE visitors came from 58 countries.

The Russian MICE sector continues to show substantial growth and is becoming more structured. A majority of the business is now controlled by the MICE departments of the large Tour Operators. However an increasing number of specialised Incentive and Events agencies are emerging using Western style promotions and attitudes. Small Russian agents still remain responsible for a significant percentage of the total business due to their on-going relationships with long standing clients.

Pre-scheduled appointments:
At total of 667 pre-scheduled appointments were made.
Each participant had on average 7 pre-scheduled meetings

Visitors classified by level of responsibilities
Final decision18%Level of responsibilities
Recommend final decision25%
Research23%
Plan / Organise34%

Types of Events Organised
Conference / Meeting17%Types of Events Organised
International Conventions9%
Incentive Travel16%
Business Travel18%
Exhibitions7%
Corporate Hospitality19%
Product Launch2%
Sports11%

Job Title Breakdown
CEO / Managing Director / Owner30%Job Title Breakdown
Senior Executive32%
Event Manager / Organiser16%
Manager18%
Other4%

Number of events organised per year
1-1041%Number of events organised per year
10-5034%
50+25%

Average attendance at events
01-2020%Average attendance at events
20-5022%
50-10025%
100-25017%
250-5008%
500+7%

Annual Budget for Meetings & Incentives
Up to €.100,00049%Annual Budget for Meetings & Incentives
€.100,000 to €.250,00021%
€.250,000 to €.500,00016%
€.500,000 to €.1,000,0007%
€.1,000,000+7%

Geographical destinations for International MICE events
Eastern Europe/CIS14%
Western Europe16%
Mediterranean12%
United Kingdom9%
Middle East7%
Africa6%
USA/Canada8%
Central/South America6%
Caribbean6%
Asia10%
Pacific6%