Statistics of MICE Forum'11

MICE Forum'11 Report • MICE Forum'11 Statistics • Organiser's interview'11 • MICE Forum'11 Photo-report • MICE Forum'11 - Participants' comments

The 7^th Moscow International MICE Forum, Russia's most professional MICE Event.
15 March 2011 Moscow, Russia

Participants:
76 participating companies from 46 countries including: Austria, Germany, Russia, Croatia, Turkey, Italy, Switzerland, Ukraine, Hungary, Spain, Latvia, Thailand, United Kingdom, Denmark, Oman, Czech Republic, United States, France, Metropolitan, India, San Marino, United Arab Emirates, Cambodia, Netherlands, Kazakhstan, Costa Rica, Vatican City State, Sweden, Bulgaria, Kenya, Sri Lanka, Fiji, Ireland, Belgium, Estonia, Norway, Canada, Finland, Maldives, Luxembourg, Slovenia, Venezuela, Singapore, Mexico, Monaco, Slovak Republic.

Exhibition area:
The MICE Forum covered a total floor space of 1,500 sq meters

Visitors:
This highly concentrated 1-day event attracted 1252 registered professional visitors including a increased number of Russian MICE specialists. The percentages of the visitor breakdowns are as follows:

MICE Specialists	66%
MICE Professionals	14%
International Visitors	3%
Corporate Buyers	14%
Trade Visitors	2%
Media	1%

The Moscow International MICE Forum is firmly established as the leading MICE event in the Russia and the CIS with Russian speaking professional visitors from: Russia - 93%; Ukraine - 2%, Kazakhstan - 1%, Belarus - 1%, Azerbaijan, Estonia, Uzbekistan, Latvia, Armenia, Tajikistan, Kyrgyzstan, Lithuania - 3%.

International MICE visitors came from 49 countries. The most active international visitors were from Spain, Turkey, Germany, Italy, Portugal, Croatia, Czech Republic, Estonia, Greece, India, United Arab Emirates, United Kingdom, United States, Cyprus and Israel.

The Russian MICE sector continues to show substantial growth and is becoming more structured. A majority of the business is now controlled by the MICE departments of the large Tour Operators. However an increasing number of specialised Incentive and Events agencies are emerging using Western style promotions and attitudes. Small Russian agents still remain responsible for a significant percentage of the total business due to their on-going relationships with long standing clients.

Pre-scheduled appointments:
At total of about 474 pre-scheduled appointments were made.
Each participant had on average 4-5 pre-scheduled meetings

Final decision	19%
Recommend final decision	26%
Research	27%
Plan / Organise	28%

Conference / Meeting	18%
International Conventions	6%
Incentive Travel	12%
Business Travel	19%
Exhibitions	7%
Corporate Hospitality	24%
Product Launch	2%
Sports	12%

CEO / Managing Director / Owner	28%
Senior Executive	36%
Event Manager / Organiser	19%
Manager	15%
Other	2%

1-10	40%
10-50	38%
50+	22%

01-20	14%
20-50	22%
50-100	33%
100-250	15%
250-500	10%
500+	6%

Up to €.100,000	51%
€.100,000 to €.250,000	22%
€.250,000 to €.500,000	11%
€.500,000 to €.1,000,000	9%
€.1,000,000+	7%

The statistics gathered from the registered trade visitors to the Moscow MICE Forum provide a detailed cross section of the current state of the Russian MICE sector. Whilst many companies have experienced a downturn in the overall expenditure over the last years, there is a positive trend to indicate that Russian businesses are resuming high profile Incentive travel especially with large groups reported in Dominican Republic, Mexico, Netherlands, Germany, Spain, South Africa, Turkey, Egypt, Thailand and Singapore.

Annual budgets for MICE travel appear to be increasing as Russian businesses acknowledge the need for incentives in the new and highly competitive post crisis period.

Interviews conducted at the Moscow International MICE Forum indicated a positive attitude to the future will many buyers speaking to International suppliers with concrete requests. The next Moscow International MICE Forum will take place on March 19th, 2012.