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Moscow
International
MICE
Forum

2018

12 March 10:00 - 17:00

Tishinka exhibition centre,
Address: Moscow, Tishinskaya sq., 1, building 1.
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For International MICE Professionals, Incentive and Business Travel providers interested in participation in the exhibition...

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For Russian and the CIS MICE experts in business and incentive tourism, corporate representatives and private buyers interested in MICE products...

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General Description 2014 Event Report Who should participate? Participation in the event Buyer Registration Event venue Contact details Partners

Statistics of MICE Forum'14

MICE Forum'14 StatisticsMICE Forum'14 Photo-report

The 10th Moscow International MICE Forum, Russia's most professional MICE Event.
17 March 2014 Moscow, Russia

Event name:Moscow International MICE Forum
Description:Russia's most professionally organised MICE event
Date:17 March 2014
Venue:Tishinka exhibition centre, Central Moscow
Organiser:aigroup, Russia

Participants:
96 participating companies from 65 countries including: Russia, Spain, Czech Republic, Turkey, Armenia, United Arab Emirates, Ukraine, Germany, Georgia, Italy, Iceland, Sri Lanka, Cyprus, India, Mexico, Greenland, Austria, Croatia, France, Belgium, South Korea, Greece, Nepal, Poland, Thailand, United Kingdom, Netherlands, Costa Rica, Sweden, Azerbaijan, Switzerland, Montenegro, United States, Latvia, Maldives, Israel, Dominican Republic, Jamaica, Morocco, Egypt, Uzbekistan, Estonia, Belarus, South Africa, Portugal, Bhutan, Antarctica, Jordan, Turkmenistan, Cuba, Seychelles, Guam, Hong Kong, Kazakhstan, Svalbard & Jan Mayen Isles, Bulgaria, Mauritius, Kyrgyzstan, Indonesia, Guatemala, Finland, Luxembourg, Venezuela, Lithuania, Hungary.

Exhibition area:
The MICE Forum covered a total floor space of 1,500 sq meters

Visitors:
This highly concentrated 1-day event attracted 1541 registered professional visitors including a increased number of Russian MICE specialists. The percentages of the visitor breakdowns are as follows:

MICE Professional60%The percentages of the visitors
Corporate Buyer2%
MICE Specialist11%
Corporate Travel Manager18%
International Visitor1%
Trade Visitor1%
Media4%
Commercial Visitor3%

The Moscow International MICE Forum is firmly established as the leading MICE event in the Russia and the CIS with Russian speaking professional visitors from: Russia - 92%; Kazakhstan - 2%, Ukraine - 1%, Belarus - 1%, Armenia - 1%, Azerbaijan, Estonia, Uzbekistan, Latvia, Tajikistan, Kyrgyzstan, Lithuania - 3%.

International MICE visitors came from 48 countries. The most active international visitors were from Spain, Turkey, Germany, United Arab Emirates, Italy, Portugal, Croatia, Montenegro, Czech Republic, Estonia, Greece, United Kingdom, United States, Cyprus, Israel, Switzerland, South Africa, India, France.

The Russian MICE sector continues to show substantial growth and is becoming more structured. A majority of the business is now controlled by the MICE departments of the large Tour Operators. However an increasing number of specialised Incentive and Events agencies are emerging using Western style promotions and attitudes. Small Russian agents still remain responsible for a significant percentage of the total business due to their on-going relationships with long standing clients.

Pre-scheduled appointments:
Each participant had on average till 5 pre-scheduled meetings

Have you attended the Moscow MICE Forum before?
First time69%Личная роль в выборе направления
Second time12%
Regular visitor19%

What is your main reason for visiting today?
To research new MICE destinations25%Виды организуемых мероприятий
To meet existing partners18%
To find new business partners43%
To network with collogues from MICE industry14%

How many specialised MICE events did your company organise last year?
1-529%Количество мероприятий в год
6-1022%
11-2017%
20+32%

How many people in the MICE events that you have organised?
1-1014%Средняя посещаемость мероприятий
11-5024%
51-10028%
101-50019%
500+15%

Please name countries in which you have organised MICE events in the last year:
Russia21%
Germany5%
Spain5%
Turkey5%
Czech Republic4%
Belgium4%
Italy4%
Ukraine4%
Greece3%
Israel3%
France3%
Bulgaria3%
Hungary2%
China2%
USA2%
Thailand2%
Other26%

In which countries are you most interested today?
Russia17%
Germany6%
Spain6%
Italy5%
Great Britain5%
Greece4%
France4%
Austria3%
Belgium3%
Israel3%
Latvia3%
UAE3%
USA3%
Czech Republic3%
Armenia3%
China2%
Montenegro2%
Switzerland2%
Other24%

The statistics gathered from the registered trade visitors to the Moscow MICE Forum provide a detailed cross section of the current state of the Russian MICE sector. Whilst many companies have experienced a downturn in the overall expenditure over the last years, there is a positive trend to indicate that Russian businesses are resuming high profile Incentive travel especially with large groups reported in Dominican Republic, Mexico, Netherlands, Germany, Spain, South Africa, Turkey, Egypt, Thailand and Singapore.

Annual budgets for MICE travel appear to be increasing as Russian businesses acknowledge the need for incentives in the new and highly competitive post crisis period.

Interviews conducted at the Moscow International MICE Forum indicated a positive attitude to the future will many buyers speaking to International suppliers with concrete requests. The next Moscow International MICE Forum will take place on March 16th, 2015.


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MICE Forum'14 Report
Entrepreneur's Day >>

MICE Forum'14 Statistics
The 10th Moscow MICE Forum, Russia's most professional MICE Event >>


MICE Forum photo gallery
The organiser of The Moscow MICE Forum:


Tel.: +7 495 777-25-77 | | www.aigroup.ru